It happens all too often. You get turned on to the wonders of advertising through Google AdWords, only to have a hastily organized campaign run up thousands of dollars worth of clicks.
You have no idea how you're going to pay for those clicks, and you don't have any sales to show for your trouble.
AdWords can be an amazing sales-generator. The wonder of the tool, though, shouldn't detract from the cold-hard marketing math behind producing an ad that not only produces clicks but also sales.
